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PROFESSIONAL COURSE · Courses, Supply Chain

Cognicert Business Development Manager Course

Develop competitive strategies, evaluate market opportunities and organise sales activities around customer needs.

  • Practical, standards-based professional learning
  • Assessment and verifiable Cognicert certification
  • Flexible online, self-study and organisational delivery

Is this the right course for you?

What you will work on

Entry, exam and access at a glance

Prerequisites

Entry requirements depend on the course and level. Review the course-specific requirements and prior knowledge listed below.

Exam and resits

100 questions in one hour. Pass mark: 70%. Your payment includes two exam attempts. A third or later attempt costs £100 per resit.

Platform-wide pass rate: 87% across all examined trainees, based on Cognicert’s exam-platform results. This is not a course-specific pass rate or a guarantee of an individual result.

Self-study access

Lifetime access for the enrolled learner. Access is personal and cannot be shared.

Overview

Develop competitive strategies, evaluate market opportunities and organise sales activities around customer needs.

Connect these tasks to the business development manager role. Use the detailed programme to identify the methods, exercises and application areas most relevant to your work.

Outcomes
Upon successful completion of this course, the participants will have reliably demonstrated the ability to: Develop competitive business strategies
  • Develop business model using modelling tools
  • Utilize customer’s buying process to offer solutions
  • Improve the customer centric processes
  • Hatch new products and improve existing products
  • Identify and exploit business opportunities for growth
  • Improve sales results
Content
  • How to assess current conditions for the Organisation
    • Tools to evaluate the current state of the organization
    • Understanding how to conduct client analysis
  • Business Model review and development
    • Types of business models
    • Reviewing existing business model
    • Developing the model canvas and business strategies
  • Product development techniques
    • Product ideas generations
    • Product ideas designs, reviews and validation
    • Product prototyping
    • Product lunch and marketing
  • Business Development Process Improvement
    • Business development process mapping
    • Business development process evaluation
    • Business development process Improvement
  • Developing Blue Ocean Strategies
    • Competitors analysis
    • Identifying the blue ocean and your USP
    • Developing Competitive strategies
  • Business Growth strategies
    • Diversification and concentration strategies
    • Opportunity and Risks Management
  • Leveraging social media and electronic marketing
  • Social Media positioning
  • SEO Optimization
  • Website and social media content development and positioning strategies
  • Business Collaboration and Sales Management
    • Partnering strategies
    • Sales strategies implementation
    • Pipeline Management
    • Solutions Selling
    • Customer Satisfaction Management
  • Client retention strategies
    • Cultivating a client centric culture within the organization
    • Committing to minimum service levels as an organization
    • Service satisfaction monitoring
    • Sales Support
Delivery
  • Case Study
  • Individual Exercises
  • Role Play
  • Group Exercises
  • Group Presentation
  • Examination
Assessment and Qualification Learning is assessed through:
  • one-hour examination. Passing the exams qualifies the candidate for Cognicert Business Development Manager (CPD Certificate)
  • Practical experience of 25 days with activity log qualifies participants for our Cognicert Business Development Manager (Implementer Category) I.D Card and Certificate
  • Practical experience of 50 days with activity log qualifies participants for our Cognicert Business Development Manager (Lead Implementer Category) I.D Card and Certificate
Self-Study Material, Exam and Certification  Online Training, Material, Exam and Certification  Classroom Training Location Here (Fee to be decided by delivery partners)
Duration

3 days

BOOK WITH CLARITY

Refunds, cancellations and transfers

Refund and transfer choices depend on the course format, how much notice you give and whether digital content has been accessed. Contact learner care early and we will help you identify the best available option.

Read the complete refund, cancellation and transfer policy →
UPCOMING COURSE CALENDAR

Training, exam and application dates

Prices are per learner before any applicable UK VAT. A live-online intake costs more after its standard deadline because the published late fee is added. Self-study is priced separately and has no late-intake fee.

TRAINING DATESEXAMDEADLINE & STATUSLIVE ONLINESELF-STUDY
16–20 November 202620 November 2026Standard booking period
Standard deadline: 19 October 2026. No late fee yet.
Places are confirmed at booking, not guaranteed by this calendar.
£1,200
Choose this intake
£500
On-demand study; next exam shown at checkout.
VERIFIABLE ACHIEVEMENT

Check your Cognicert certificate

Successful candidates receive a uniquely numbered Cognicert certificate that another person can check through our public certificate-verification service. This confirms the authenticity of a Cognicert-issued award; acceptance by an employer, regulator or external professional scheme depends on their requirements.

View certificate verification →
YOUR COURSE ADVISER

Need help before enrolling?

Lisa Williams
Course and Business Development Adviser
Monday–Friday, 09:00–17:00 UK time

+44 20 3432 2505
info@cognicert.com
Self-study from £500per learner · excl. applicable VATEnrol self-study

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