Overview
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Certified by Cognicert Limited UK www.cognicert.com
Objectives
- Build a clear working understanding of Business Development Manager.
- Apply relevant principles, requirements and good practice in realistic organisational contexts.
- Prepare participants to contribute confidently to implementation, assurance or professional practice.
Learning outcomes
Upon successful completion of this course, the participants will have reliably demonstrated the ability to:
Develop competitive business strategies
- Develop business model using modelling tools
- Utilize customer’s buying process to offer solutions
- Improve the customer centric processes
- Hatch new products and improve existing products
- Identify and exploit business opportunities for growth
- Improve sales results
Reference standard
The programme draws on recognised international standards, professional guidance and current good practice relevant to Business Development Manager.
Target audience
Suitable for managers, practitioners, auditors, implementers, consultants and other professionals whose responsibilities relate to Business Development Manager.
Benefits
- Stronger practical capability and professional confidence
- A structured approach that can be transferred to the workplace
- Assessment and a verifiable Cognicert certificate where the course requirements are met
Course content
- How to assess current conditions for the Organisation
- Tools to evaluate the current state of the organization
- Understanding how to conduct client analysis
- Business Model review and development
- Types of business models
- Reviewing existing business model
- Developing the model canvas and business strategies
- Product development techniques
- Product ideas generations
- Product ideas designs, reviews and validation
- Product prototyping
- Product lunch and marketing
- Business Development Process Improvement
- Business development process mapping
- Business development process evaluation
- Business development process Improvement
- Developing Blue Ocean Strategies
- Competitors analysis
- Identifying the blue ocean and your USP
- Developing Competitive strategies
- Business Growth strategies
- Diversification and concentration strategies
- Opportunity and Risks Management
- Leveraging social media and electronic marketing
- Social Media positioning
- SEO Optimization
- Website and social media content development and positioning strategies
- Business Collaboration and Sales Management
- Partnering strategies
- Sales strategies implementation
- Pipeline Management
- Solutions Selling
- Customer Satisfaction Management
- Client retention strategies
- Cultivating a client centric culture within the organization
- Committing to minimum service levels as an organization
- Service satisfaction monitoring
- Sales Support
- Duration: 3 days
Training methodologies
- Case Study
- Individual Exercises
- Role Play
- Group Exercises
- Group Presentation
- Examination
- 2 hours open examination. Passing the exams qualifies the candidate for Cognicert Business Development Manager (CPD Certificate)
- Practical experience of 25 days with activity log qualifies participants for our Cognicert Business Development Manager (Implementer Category) I.D Card and Certificate
- Practical experience of 50 days with activity log qualifies participants for our Cognicert Business Development Manager (Lead Implementer Category) I.D Card and Certificate