Cognicert ISO 20252:2018 Marketing and Opinion Research Lead Auditor

Plan and conduct audits of market and opinion research quality, evaluate evidence and follow up findings on research processes, data integrity and service-quality controls.

Work through research processes, data integrity and service-quality controls and connect them to the responsibilities of your audit or assessment role. The detailed programme explains the methods and activities covered.

• Understand to audit each and every ISO 20252:2018  guidelines;
• Learn fundamental auditing skills;
• Implement methods to comply with the ISO 20252:2018
• Audit process and techniques
• Improve Auditor’s skills and techniques
• Examine the requirements of ISO 20252 from an Auditor Perspective
• Write Audit reports process and follow up corrective actions
• Plan, Lead, Conduct and report an ISO 20252 audit;
• Effectively verify root cause analysis as part of the ISO 20252 Management procedure on corrective action

• Persons responsible for conducting certification audits according to ISO 20252:2018 requirements
• Persons involved in the ISO 20252:2018 certification audit process

• Definition of ISO 20252:2018
• Benefits of ISO 20252:2018
• Types of Audits
• Why Audits are needed

• Management, recruitment and training of fieldworkers
• Conducting data collection by fieldwork
• Fieldworker validation of quantitative research
• Qualitative data collection
• Self-completion data collection
• Observational data collection
• Data collection from secondary sources
• Data collection records
• Data management and processing
• Project schedule
• Assistance by and cooperation with clients
• Questionnaires and discussion guides
• Managing sampling and data processing
• Monitoring the execution of research
• Research documents, materials and products
• Reporting of research results
• Quantitative research
• Qualitative research
• Observational research
• Fieldwork [quant and qual]
• Physical Observation

• Digital Observation (passive methodologies)
• Sampling including Access Panels
• Self-Completion (on/off line)
• Data Management and Processing

• Process Management Approach
• The Planning Phase
• Establish Process Measurements
• Analyze the Process
• Design or Redesign the Process
• Process Mapping

• Making Management Review relevant to Management
• What will be reviewed?
• Establishing the Objectives
• Planning the Management Review
• Output of Management Review

• Fundamentals of Auditing
• Decide how to Audit
• Principles of Auditing

• Preparation & Planning Of Audits
• Preparation Of checklist

• External Audit processes and criteria
• Identification of Non-Conformities [N/C’s].
• Documenting the Audit (Audit Report)
• Conducting Audit Follow-Up
• Practical Auditing Exercise

• What is Root Cause Analysis?
• When (and when not) to use Root Cause Analysis
• The Root Cause Analysis Process
• How to construct a Root Cause Analysis Checklist
• Examples of how a well-run Root Cause Analysis Process works
• Corrective and Preventive Actions

• Case Study
• Individual Exercises
• Role Play
• Group Exercises
• Group Presentation
• Examination

Use the current training and examination calendar below for dates and fees.

Refund and transfer conditions are set out in the current policy.