Cognicert ISO 20252:2018 Marketing and Opinion Research Lead Auditor

• Understand to audit each and every ISO 20252:2018  guidelines;
• Learn fundamental auditing skills;
• Implement methods to comply with the ISO 20252:2018
• Audit process and techniques
• Improve Auditor’s skills and techniques
• Examine the requirements of ISO 20252 from an Auditor Perspective
• Write Audit reports process and follow up corrective actions
• Plan, Lead, Conduct and report an ISO 20252 audit;
• Effectively verify root cause analysis as part of the ISO 20252 Management procedure on corrective action

• Persons responsible for conducting certification audits according to ISO 20252:2018 requirements
• Persons involved in the ISO 20252:2018 certification audit process

• Build a clear working understanding of ISO 20252:2018 Marketing and Opinion Research Lead Auditor.
• Apply relevant principles, requirements and good practice in realistic organisational contexts.
• Prepare participants to contribute confidently to implementation, assurance or professional practice.

By the end of the programme, participants should be able to explain the core concepts, identify practical requirements, evaluate evidence and plan appropriate improvement actions.

The programme is structured around ISO 20252:2018 and the supporting guidance relevant to the course scope. Cognicert advisers can confirm the edition used for your selected cohort.

Suitable for managers, practitioners, auditors, implementers, consultants and other professionals whose responsibilities relate to ISO 20252:2018 Marketing and Opinion Research Lead Auditor.

• Stronger practical capability and professional confidence
• A structured approach that can be transferred to the workplace
• Assessment and a verifiable Cognicert certificate where the course requirements are met

• Definition of ISO 20252:2018
• Benefits of ISO 20252:2018
• Types of Audits
• Why Audits are needed

• Management, recruitment and training of fieldworkers
• Conducting data collection by fieldwork
• Fieldworker validation of quantitative research
• Qualitative data collection
• Self-completion data collection
• Observational data collection
• Data collection from secondary sources
• Data collection records
• Data management and processing
• Project schedule
• Assistance by and cooperation with clients
• Questionnaires and discussion guides
• Managing sampling and data processing
• Monitoring the execution of research
• Research documents, materials and products
• Reporting of research results
• Quantitative research
• Qualitative research
• Observational research
• Fieldwork [quant and qual]
• Physical Observation

• Digital Observation (passive methodologies)
• Sampling including Access Panels
• Self-Completion (on/off line)
• Data Management and Processing

• Process Management Approach
• The Planning Phase
• Establish Process Measurements
• Analyze the Process
• Design or Redesign the Process
• Process Mapping

• Making Management Review relevant to Management
• What will be reviewed?
• Establishing the Objectives
• Planning the Management Review
• Output of Management Review

• Fundamentals of Auditing
• Decide how to Audit
• Principles of Auditing

• Preparation & Planning Of Audits
• Preparation Of checklist

• External Audit processes and criteria
• Identification of Non-Conformities [N/C’s].
• Documenting the Audit (Audit Report)
• Conducting Audit Follow-Up
• Practical Auditing Exercise

• What is Root Cause Analysis?
• When (and when not) to use Root Cause Analysis
• The Root Cause Analysis Process
• How to construct a Root Cause Analysis Checklist
• Examples of how a well-run Root Cause Analysis Process works
• Corrective and Preventive Actions

• Case Study
• Individual Exercises
• Role Play
• Group Exercises
• Group Presentation
• Examination