ISO 22483:2020 Tourism and Related Services – Lead Implementer Course


Course Overview

This intensive professional training provides participants with the competencies required to implement and manage a Tourism Service Quality Management System (TSQMS) based on ISO 22483:2020. The course guides learners through the standard’s requirements, implementation methodologies, documentation development, performance monitoring, risk management, operational controls, customer experience enhancement, and continual improvement strategies for tourism organizations. Participants gain hands-on experience through case studies, practical exercises, and implementation toolkits to ensure they are fully equipped to successfully drive compliance and improvement initiatives within the tourism and hospitality sector.


Learning Objectives

Upon completion, participants will be able to:

  1. Understand the purpose, structure, and requirements of ISO 22483:2020.
  2. Develop an implementation roadmap and project plan for ISO 22483 within a tourism organization.
  3. Identify and assess risks, service quality gaps, and stakeholder needs.
  4. Establish processes for guest communication, safety, destination sustainability, and experience consistency.
  5. Design adequate controls for tourism service delivery, cultural heritage preservation, and accessibility.
  6. Create documentation, including policies, procedures, performance metrics, and audit readiness records.
  7. Monitor system performance using KPIs, customer satisfaction feedback, and continual improvement tools.
  8. Lead implementation teams and coordinate actions to achieve certification readiness.
  9. Prepare an organization for external audits and corrective action management.

Expected Learning Outcomes

Participants will be able to:

Implement and maintain a TSQMS based on ISO 22483
Demonstrate implementation leadership skills in tourism service environments
Conduct risk-based thinking and process improvement activities
Document operational procedures aligned with ISO requirements
Support organizations to achieve ISO 22483 certification

Learners receive a Lead Implementer Certificate upon successfully passing the assessment.


Target Audience

This course is designed for:

  • Tourism and hospitality managers and supervisors
  • Quality management and service excellence professionals
  • Travel and tour operators, accommodation providers
  • Event, transport, and destination management entities
  • Consultants and implementation specialists
  • Anyone responsible for guest experience management and compliance in tourism services

Reference Standards and Guidelines

  • ISO 22483:2020 – Tourism and related services — Service requirements
  • ISO 9001:2015 – Quality management systems (as supportive guidance)
  • ISO 45001 / ISO 14001 – Safety and environmental considerations (where applicable)
  • Relevant national tourism regulations and international best practices
  • UNWTO guidelines on responsible and sustainable tourism

Course Content Outline

Module 1: Introduction to Tourism Service Quality

  • Overview of tourism ecosystem and quality drivers
  • Relationship with other management system standards

Module 2: ISO 22483 Requirements

  • Clause-by-clause explanation
  • Policies, communication, customer contact, and service information
  • Personnel competence and cultural awareness
  • Facilities, equipment, and safety controls
  • Accessibility, sustainability, and destination integrity
  • Customer satisfaction and complaint handling

Module 3: Implementation Planning

  • Gap analysis and stakeholder mapping
  • Risk assessment and controls development
  • Project management for implementation

Module 4: Documentation and Records Control

  • Management programs, SOPs, guest experience standards
  • Documented information and compliance traceability

Module 5: Operational & Performance Management

  • Measurement of guest satisfaction and service delivery KPIs
  • Incident handling and continual improvement mechanisms

Module 6: Internal Audit & Certification Preparation

  • Implementation effectiveness checks
  • Corrective action planning
  • Readiness review for certification audit

Module 7: Lead Implementer Competencies

  • Leadership skills for implementers
  • Communication and change management
  • Implementation role allocation and governance

Training Methodology

This course applies a blended competency-based approach, including:

  • Expert-led presentations and interactive lectures
  • Real case studies from tourism, hospitality, and travel industries
  • Group discussions and experience sharing
  • Practical workshops and documentation development exercises
  • Quizzes, implementation toolkits, and role-play assignments
  • Final examination and practical implementation project